Win $1,000,000.00 of Azure!

The Competition

Applications are now open for the Ignite Competition.  You must apply by August 31st, and judging of applicants will begin September 1st through Sept 17th. Winners will be announced on October 1st. 

The Ignite Competition offers companies the chance to win up to $1,000,000 in Azure for a year to accelerate their growth and revenue.  This competition is limited to companies worldwide with less than $10 million in revenue. 

Conference Crowd
1st Place
1 Year Free Azure
2nd Place
 6 Months Free Azure
3rd Place
3 Months Free Azure






Free Azure

The Contestants

Compete with the best & brightest from around the planet.  The Ignite Competition is designed to give companies the financial assistance they need to get new technologies off the ground.  B2B & B2C companies that have generated less than $10M in revenue in the last 12 months are invited to compete. Applicants represent a wide range of industries and sectors including:








Collaboration Tech

And More

Image by Felix Mittermeier

The Criteria

As an Azure Expert MSP, Microsoft has recognized Henson Group as a top cloud expert.  Helping companies successfully migrate to Azure is our mission.  That’s why we have launched the Ignite Competition!

With the opportunity for companies to compete for one year of free Azure, the Ignite Competition aims to accelerate the success of cloud companies.  This competition is funded by Henson Group with the goal of driving innovation and working with you on a path to making your vision become a reality.

After submitting your application, you will be contacted by the judges for a virtual session to pitch your company and business plan.  Henson Group executives participate in all judging panels.  Judging criteria includes:

  1. Business Plan

  2. Company Strategy and Business Assumptions

  3. Vision and Mission statements

  4. Features and benefits of the product or service brought to the market

  5. Go to Market Approach

  6. Sales and Marketing Approach

  7. Risks Identified and Risk Mitigation

  8. Company competition and market positioning

The Process

Step 1 - Apply before or on August, 31st

Step 2 - Sign NDA and provide additional information

Step 3 - Judges select 10 finalists

Step 4 - Finalists present September 1st - 17th

Step 5 - Winners notified and announced on Oct 1st

Image by Héctor J. Rivas


  • We started with one employee and now have 200+

  • We are an award-winning firm

  • We grew from a start-up to a global company

  • We reduce risk for clients with our expert status

  • We are forward-thinking, believing in "we" over "I"

  • We obsess over customer experiences

  • We actively pursue diversity, equity, and inclusion

  • We provide only the best services and pricing

  • We value our clients and love what we do

  • We adore our employees

  • We are a carbon-neutral company

  • We hold our partners in the highest esteem

  • We are curious about everything

  • We stop at nothing to deliver the best results

  • We are thought leaders among peers in our industry

  • We compensate all employees equitably

  • We have equal women to men in senior leadership


  • Cloud and on-premise licensing

  • Server migrations to the cloud

  • Cloud-native application development gurus

  • Deep AI/ML/IoT know-how

  • Container deployment leaders

  • Email, IM, and Phone migrations to the cloud

  • CRM deployments in the cloud

  • Managed Services for IaaS/PaaS/SaaS

  • Cloud security assessments

  • Cloud performance and cost optimizations

  • Full security team and services for pen testing

  • Outsourced IT provider and staff augmentation

  • End-user helpdesk and device support services

  • Power Platform architects and consultants

  • Virtual Desktop provider and consultants

  • HoloLens application developers

  • Specialists in Linux and OSS

Deadline:  Aug 31st, 2021