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Branding & Assets

As Microsoft's #1 Azure reseller, we hold ourselves to a high level of professionalism with our service. Therefore, the look and feel we want to convey with our branding accurately reflects this. Keeping this in mind, please us our branding elements responsibly. You can access our full branding guide as a PDF below, or email us if you have any questions regarding our design elements:

Henson Group Logo Guidelines

As a general rule, third parties may not use the Henson Group logo. On this page are the limited circumstances under which third parties may use the Henson Group logo. The logo must always be used pursuant to the specifications on this page to identify Henson Group, or Henson Group products or services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the logo without a license under the following limited circumstances:

  • In advertising, marketing collateral, or a website that references your connection with Henson Group (e.g., the material states that you are an authorized distributor, customer or reseller of Henson Group products) provided that the area in which the Henson Group logo is used includes the corporate logo of at least 1 other company with which you have a similar relationship.

  • In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of Henson Group products and services.

 

Do not use the Henson Group logo in products, product packaging, or other business services for which a formal license is required.

These are our two logos, supplied as high-resolution transparent PNGs. They are large enough for most web and print work.

Click folder to download.

Keeping it simple, we only use Open Sans Regular and Open Sans Semibold. You can grab these free fonts below.

Click folder to download.

These are our corporate presentations, created in PowerPoint, which contain useful information and elements.

Click folder to download.

To make it easy for you, we've created one-page templates to be used for flyers and advertising. Customize them as desired.

Click folder to download.

Logos

Fonts

PowerPoint

One Pagers

These are the key aspects to note:

Make sure the logo is large enough to be legible, doesn’t interfere with subject matter, and there is enough contrast to make it pop. Please do not use JPGs found on the web as they will not be transparent.

Using the Logo

Open Sans Regular is used for most text at 14-pt. Open Sans Semibold is used for captions (16-pt or 22-pt) and titles (34-pt and 50-pt). Leading is always 22-pt.

Typography

Our colors are dark blue (#27306B), red (#D42027), light gray (#F7F7F7), medium gray #B3B3B3, and dark gray (#757575). Our PDF document discusses how to use them together.

Color Codes

Imagery

We prefer images of older corporate workers (our audience), sleek buildings, office settings and computers, and vibrant clouds. Having personable images in work environments creates a relatable fee

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