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Category Archives: Salesforce

Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science.

Today, with the excitement around the forthcoming Apple Watch, it’s becoming clear that the cloud, social, mobile and data science revolutions are converging on the wrist.

Like other Apple devices, the Apple Watch reimagines our relationship with technology and redefines the way people engage in the workplace.

Wearable devices present a tremendous opportunity for businesses to connect with customers, partners, employees and even products in a whole new way. In fact, 68 percent of executives call wearables a “priority” for their companies, according to Forrester Research (1).

That’s why we are so excited to announce Salesforce for Apple Watch, designed to bring the personal technology of wearables to you, the business user.

Salesforce for Apple Watch has three main components: the new Salesforce Analytics Cloud for Apple Watch, Salesforce1 for Apple Watch and Salesforce Wear Developer Pack for Apple Watch.


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In 2006, Salesforce made the switchfrom a waterfall approach to development, to agile in order to improve productivity within a growing global engineering team. By making the change to small, cross-functional teams and shorter development cycles, productivity increased by 38 percent and major releases were completed 60 percent faster. With the smaller engineering teams working more efficiently than ever, the next natural step was to connect their tools to each other, and the rest of the company, in order to facilitate collaboration.

Built on and tailored specifically for agile development, a new tool was built originally to consolidate scrum, QA, and bug tracking into a single, visual interface, called GUS (Grand Unified System). Today, GUS has expanded beyond those functions and connects all our product development efforts across the company. For years, at Dreamforce or when they visit our Executive Business Center, customers have been asking how we’ve managed product development within Salesforce. After seeing GUS in action, customers asked if they could have GUS too.

Agile Accelerator

Due to tremendous demand, GUS is now available as Salesforce Agile Accelerator for all Enterprise customers. With Salesforce Agile Accelerator, a new Salesforce Labs app, development teams can:

Track business requirements, measure progress, and successfully deliver releases – right from Salesforce.

Use drag and drop tools to manage backlogs, sprints, and user stories.

Collaborate with cross-functional teams through Chatter, linking actual business needs to development efforts.

Business users and developers can collaborate on requirements, share updates with cross-functional teams, and access release schedules from anywhere. Your information is secure and fully integrated with other Salesforce apps, like Sales Cloud and Service Cloud. Because Salesforce Agile Accelerator runs on the Salesforce1 Platform, your teams can access information on development efforts from anywhere with the Salesforce1 Mobile App. Work can be updated from anywhere – on any device – all without leaving Salesforce.

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OK, you got the app install, but what’s next? This is the question that successful businesses need to ask as mobile continues to grow in popularity across almost every industry from e-commerce to gaming to financial services. Sophisticated advertisers who spend millions of dollars in paid media for app installs now use Facebook in sophisticated ways to generate better return on investment for their businesses.

Over the past several years advertisers have shifted their thinking about mobile app installs goals from just the cost to acquiring a new user (cost per install, or CPI) to what actually happens beyond that install that creates measurable business results. As part of this shift, Facebook announced a new free tool called Facebook App Analytics during their F8 Developers Conference in March, 2015. It gives advertisers more insight into what’s happening within their app in areas such as cross-device insights, cohort analyses, and even the creation of audience segments using these insights.

What are we talking about? Optimize towards in-app activity for your mobile apps to generate real business value from events such as purchases in your e-commerce app, flights booked during flash sales for your airlines, deposits into your mobile game used to advance quickly to the next level, and any other measureable in-app activity that your business is aiming to generate after an app user is acquired.

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Salesforce can be the backbone to your organization and its infrastructure, but like any great ship, it needs an experienced captain. This means the mighty Salesforce Admin has more potential impact than ever.

Working in the AppExchange, I hear stories of the perils abound, so in the latest guide from the AppExchange andApttus, Habits, Hacks and Helpful Hints: The Salesforce Admin’s Guide to Steering a Successful Salesforce Ship, there’s a wealth of information to help admins overcome these issues, so they can stake their claim as office captain. Hold onto your pirate hats, here’s a look at some of the highlights.

Watch, learn, teach

The best way to learn how Salesforce is being used in your office is pretty straightforward: Ask coworkers how it’s going. Give them tips. See if they have questions for you. Oftentimes, Salesforce users have questions; however, they don’t take time to ask. Take your expertise to them.

Get inspired on the AppExchange

The AppExchange is adding apps every single day for every industry and department, all built to address common challenges and opportunities. Visit the AppExchange regularly to learn and get better at your job. For instance, X-Author from Apttus transforms the familiar Microsoft Excel experience into a fast and secure interface for Salesforce.

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