Dear THG employees,

I would like to extend my warmest thanks to The Henson Group, Inc., for providing me with a great place to work for during the past several months.  Working for The Henson Group has been a very enriching and educational experience that has enhanced my understanding of marketing.  Under the advisement of Senior Vice President of Marketing and Communications Craig McGuire, this work experience has instilled in me invaluable and useful lessons that I can carry on with me for the rest of my career.

Prior to interning with THG, my main goal was to find a suitable internship that would not only help me understand marketing better, but also provide me with a comfortable and vibrant work environment.  Interning with THG has given me just that.

As a marketing intern, I held a number of responsibilities that were both challenging and demanding.  Since one of my majors is Journalism, I wanted to handle tasks that were geared more towards my communication skills.  One of the major tasks that THG assigned to me was editing, proofing and writing the company case studies.  Once these case studies were completed, I used Microsoft Publisher to format them.  These case studies allowed me to learn more about the company and its services.  Through this responsibility, I was able to harness my written communication skills and become more aware of what it takes to be a more proficient writer. 

Another major responsibility of mine during this internship was negotiating with third-party vendors.  I had to find the telemarketing service that would best fit THG in terms of its pricing scheme and its ability to generate potential leads.  By calling and negotiating with numerous services, I strengthened my oral communication skills and better understood the art of negotiation.

Creating a media list for THG’s marketing initiatives was also an ongoing priority of mine.  With this project, I compiled a list of magazines, web sites and blogs that could potentially publicize THG’s award-winning status and services.  After the list was completed, I helped create a marketing pitch to send to the different media platforms.  In doing so, this helps THG reach a wide range of media outlets so that the company can be more recognized.

Along with the aforementioned priorities, there were also other short-term projects that have enhanced my internship.  Using Sharepoint, I frequently updated the company database.  During the beginning of the internship, I screened and researched a number of resumes for various positions within THG.  In addition, I tracked down leads for potential customers.  These are just a few of the many significant tasks that I have encountered.

Judging from all of these assignments, it is obvious that I learned a lot from this marketing internship at The Henson Group that I can translate onto my future endeavors.  Thanks to this internship, I am fully confident to take on other career challenges ahead of me.  Among the skills that I have enhanced through this internship include: research, administrative, marketing, and communication.  The Henson Group is an ideal place for future interns to learn as much as they can so that they can prepare themselves for whatever career they choose.  The company has given me high examples of workflow and efficiency that I can translate to my future endeavors.

Sincerely,
Christopher Singh
Spring 2006 Intern